He is Selling Private Jet Charters Through Billboards, and the Reason Will Surprise You
There is nothing you cannot sell, at least that is what a seasoned marketer would tell you. But when it comes to selling chartered flights on private jets, then you are faced with the challenge of targeting a niche market of high-profile customers.
Usually, with niche markets, marketing principles would not recommend that you opt for billboards as your preferred method of advertising, but for one broker that principle does not hold much weight.
We are talking about Christopher Tasca, a broker who is in the business of selling charters for private jets as well as jet cards. He is currently advertising on three billboards, but now he is looking to expand his presence on three more located in key strategic locations.
A resident of Providence in Rhode Island, Tasca works for the company ProspAir Jet Charter as their sales director. ProspAir does not have jets of its own, rather it is merely the brokerage wing of Dumont Group, a company based in Delaware which owns as well as manages its own fleet of private jets.
Advertising on a Billboard
Tasca’s inaugural billboard was at T.F. Green Airport, and according to reported figures, his ad received around 80K impressions every week, which is the desired figure by many marketers who are looking to advertise mainstream products such as shampoos or clothes.
However, considering the service Tasca is offering, the effectiveness of his billboard advertisement regardless of the number of impressions should naturally raise some doubts.
But, so far Tasca has found his advertising methodology to be very effective. According to him, his hometown has 40 customers for private aviation, 50% of which he has already acquired. Now he is aiming to reach the rest of the 20 potential customers in the area, and the billboard was essentially put up to grab their attention. Within weeks, he was approached by one additional customer.
Putting up his own picture on top of the billboard allows Tasca to connect with potential customers and gain their trust, because they become aware of what he looks like, which essentially creates a sense of familiarity between them, at least according to Tasca.
He got the idea from the kind of billboards put up by agents dealing in real estate or in insurance for high-profile clients, which led him to the conclusion that these agents are successful in building relationships with their clients because they reveal who they are instead of just being a voice over the phone.
Since high-end markets are all about building relationships, advertising on billboards became somewhat of a necessity in his view.
Although it makes some sense to put up a billboard for a private jet charter service on a billboard located on an airport, Tasca had a deeper motive behind it.
Commercial flights seldom offer a seamless experience to their customers, and Tasca hopes that whenever people would see his billboard while having just faced the hassle of a commercial flight, their desire to book a chartered flight would be at its peak. Even if this does not result in any direct sales, Tasca hopes that at least it would start up conversations about his service, and word of it would ultimately reach potential customers.
Another one of his billboards is located in the surrounding vicinity of the Quonset State Airport, while the third is located on I-95 just south of the Boston region. For his next billboard, Tasca is aiming for the Teterboro Airport located in New Jersey, which serves as New York City’s main airport for private jets.
And the billboards are not costing him a fortune, either. Apparently, Tasca is able to secure one billboard for a month at an average price of only $1,000. Considering that Dumont is increasing the size of its fleet, the company is preparing for an influx of new customers and an expansion in its customer base, and Tasca is hoping to achieve that with his billboards.
More in The Jet Set
Even Famous Celebs Like Jay-Z And Beyonce Are Taking Out Mortgages
Beyonce and her husband Jay-Z had purchased a huge mansion in the California state a couple of years back, and even...February 26, 2019
Incredible Ways to Shop With a Tight Budget
Shopping is fun and easy, especially if you have money to spare. There will be no problem with you going all...February 26, 2019
Alicia Keys Reveals How She Maintains Her Sanity in Hollywood
When Alicia Keys was growing up, she enjoyed putting her thoughts down on paper to help her cope with stressful situations....February 25, 2019
Inspiring Story of How Sylvester Stallone Got Back His Pet For $15,000
There are hundreds of rags to riches stories in Hollywood that inspire us every day to work hard for our dreams,...February 24, 2019
Jennifer Lawrence Flaunts Huge Diamond Engagement Ring in NYC
You know you are in love with the right person when they shower you with lavish and thoughtful gifts. Jennifer Lawrence...February 23, 2019
Cardi B Just Gave Her Baby Daughter a $5,900 Diamond Namesake Bracelet
Cardi B seems to live in a world that is different from ours. She raps about being rich and successful and...February 22, 2019
Victoria Beckham’s Annoying Habit That Drives David Beckham Crazy!
Celebrity couples lead the most interesting lives filled with drama, love, happiness, and scandals. All this can take a toll on these...February 20, 2019
The Strange Side of Godfather’s Al Pacino You Didn’t Know Of
Sometimes when we look at some of the biggest powerhouses of the entertainment industry, we forget that most of them come...February 20, 2019
There Is Why You Are Seeing Celebrities Promoting Fintech Products, and it Will Definitely Surprise You
The financial world is slowly yet increasingly taking advantage of celebrity influencers to promote their products to customers. In that spirit,...February 19, 2019