This Clever Plan Could Help Disney Dominate Netflix By 2020
In 2006, senior Disney executives predicted an enormous shift in the media industry. They predicted that the modern media would consist of things that have never been done before, and their plan was to gather big franchises and entertainment brands as bait to capture the attention of the viewers.
The goal was to provide variety in the content, to present the consumer with so many choices that everyone would be able to find something that they like to watch.
Game of Franchises
It should be noted that this video-on-demand concept had been predicted by Disney more than a decade before Netflix surpassed it to become perhaps the most favored digital media company in the world. In 2018, Netflix officially beat Disney and became the most-preferred medium of entertainment, if only for a brief amount of time, largely due to the vast variety of content it offers to its consumers.
However, Disney still has a good chance of beating Netflix by capitalizing on the content being made by its franchises. These franchises include Lucasfilm, Marvel Entertainment, and 21st Century Fox. It is pertinent to note that these big franchises are going to become the pillars for Disney’s planned streaming service that is soon going to be launched under the name of Disney+.
According to expert analysts, these franchises, along with Disney’s blockbuster hits, are going to give an edge to Disney+ in the highly competitive streaming market and help it attract subscribers, especially after it pulls their content from Netflix.
Disney’s Future Plans
According to the domestic box office, both Fox and Disney own 47% of the top hundred movies of all time. That is twice as compared to Warner Bros., which has only twenty hits. Disney and Fox combined also rule the top hundred TV shows list by IMDB.
Reportedly, Disney plans to exclusively broadcast original Marvel, Pixar, and Star Wars films on their streaming service. This will also include the live-action series of Star Wars known as The Mandalorian.
Furthermore, Disney also plans to stream an animated series of Monsters At Work, and another series on Marvel’s character Hawkeye. Michael Nathanson, a media analyst, predicts that the combination of Fox and Disney will introduce some great, unique, and memorable content for the viewers, further predicting that Disney+ will be able to attract 7.1 million people in the first year and will grow up to almost 24 million subscribers by 2022.
Content versus Technology
No matter what happens, the question of whether Disney’s content will be able to beat Netflix’s finesse especially pertaining to technology still remains relevant. Netflix has been able to attract its millions of subscribers through expertise in utilizing the user data for delivering correct recommendations. This sole technique has kept their 139 million subscribers hooked up till now.
Disney’s attempt in the digital side of things has not worked so well in the past. For example, the company introduced a streaming service called DisneyLife in the UK which failed to attract subscribers, even though the streaming service was not only affordable but also provided access to 4000 episodes, books, songs, and 400 movies.
Brian Wieser, an expert media analyst, has predicted that Disney’s success depends on the amount Disney is willing to invest in Disney+. The higher the investment, the greater the chance it has of competing with giants like Amazon and Netflix.
More in Wallet Groove
Hailey and Justin Surprise Fans with Matching Wedding Rings, And You Won’t Believe How Much They Cost!
In June 2018, Justin Bieber and Hailey Baldwin shocked the world when they reignited their romance, just weeks after the Canadian singer...October 23, 2022
Kelly’s Gloomy Financial Situation: One Bank Account Has a Reported -$13 Balance
‘90s kids would know who singer-songwriter R. Kelly is, he was extremely popular at the time, thanks to his undeniable talent...October 23, 2022
Kelly Clarkson’s Determination to Earning Money Is All the Motivation You Need Right Now
Before The Voice came out and took away a major part of its fan base, American Idol was the show that...October 23, 2022
7 Simple Ways To Get Rid Of Stress
Are you sometimes too stressed out to even think clearly and have no time for a therapy or to relax properly?...October 23, 2022
Celebrity Ventures That Surprised Everyone
Actors, writers, singers and TV stars are all famous in their world. On many occasions, they have ventured out into businesses...October 23, 2022
David Beckham and Simon Fuller No Longer Business Partners! What Will Happen to the Beckham Brand?
More than two decades in doing what he does best, David Beckham announced that he was retiring from football at just...October 22, 2022
Jeff Bezos Might be a Multi-Billionaire, But He Refuses to Spend Because of This Surprising Reason
When you think about all that you would want to do if you had a billion dollars, we bet your list...October 22, 2022
Goodbye Cassini : Check Out The Grande Finale Of This 20-Year Space Journey
If you have been watching the news for the past couple of days, then you must have heard the name ‘Cassini’...October 22, 2022
World’s Richest Woman Dies at 94; Walmart Heiress Takes Her Place
The business world is mourning over the death of the world’s richest woman, French socialite, Liliane Bettncourt, who is also the...October 22, 2022