Luxury Brand Gucci Promises To Go Fur-Free in 2018
When it comes to fashionable luxury brands, there is one particular name that doesn’t seem to age and is still one of the leading luxury brands in the world. A news broke out that this particular Italian brand will be releasing fur-free products starting next year and people who support animal rights cannot be more thrilled over the news, so continue reading to find out more.
A GAME CHANGER FOR GUCCI
The entire fashion world was surprised when one of the most famous Italian fashion houses in the world announced that they will actually go fur-free and it will start with their spring collection in 2018.
Guccio Gucci is actually one of the most popular brands in the world of fashion. It is classified as luxurious, and stylish, fashion experts even refers to Gucci as extravaganza. Gucci is known for its stylish clothing and leather goods for both men and women and can be accessed through its hundreds of branches all over the world.
FUR-FREE SPRING 2018
Gucci’s current president and CEO just announced that Gucci will indeed go fur-free next year. “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,” Marco Bizzarri, Gucci’s CEO said in and event at London College of Fashion. “With the help do the Humane Society of the United States or HSUS, as well as LAV, (an Italian animal rights organization), Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”
This will then put Gucci under a new policy that would mean, Gucci must not use mink, coyote, raccoon dog, fox, or any other animal bred or caught for their fuel. Last September, Gucci’s Spring-Summer 2018 collection, was actually shown at Milan Fashion week, and it will all be on sale in 2018. This would then mark the brand’s very first collection that will be up for sale without any fur, and all the other items that contains fur on them will be up for auction.
“We commend Gucci’s compassionate decision, and for helping to ensure that the future of fashion is fur-free,” this is a statement released by the president of the Humane Society International, Kitty Block, “Gucci going fur-free is a huge game changer. For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.”
OTHER FASHION BRANDS ON BEING FUR-FREE
Gucci definitely not the only luxury brand and of course not the first one to let go of fur, because another Italian designer, Giorgio Armani announced in 2016 that they will also end their use of fur, “Reflecting our attention to the critical issues of protecting and caring for the environment and animals.”
Ralph Lauren and Calvin Klein were reportedly let go of fur as well. Which is why many brands for last few years have actually embraced fake fur. Vegetarian fashion guru, Stella McCartney told CNN that, “Real fur is extraordinarily old fashioned. Even if you’re 20 and you’ve got a real fur coats you just look like an old, unaware, unconscious, being in the planet. It’s not relevant it’s not sexy, it’s not fashionable, and it’s not cool.”
HOW WILL THIS AFFECT THE FASHION INDUSTRY?
More and more luxurious fashion brands at letting go of fur, which is why people are wondering how this would actually affect the fashion industry. In a statement released by Saga Furs, which is the number one Finland-based fur supplier for brands like Fendi, Louis Vuitton, and Versace, they said that fur is actually still in a really high demand. “We’ve had a great 15-year relationship with Gucci, we were sorry to see them go, but we are happy that this is not a Kermit decision. We have spoken to Kering and many other Kering brands will continue using Saga-certified furs,” this is all according to Saga Fur’s head of sustainability, Charlie Ross.
People and organizations that support animal rights are of course ecstatic when Gucci announced that they will no longer use fur for their products. However, most of them are still hoping that this will serve as an example for those other brands to actually stop their usage of fur as well.
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