
Looking for a New Renovation Project? Ikea is Recreating Rooms from Your Favorite TV Shows

IKEA has been the leading provider of strong, durable, and innovative appliances, furniture, and home products over the years. As its popularity grows, the prestigious Swedish company continues to infiltrate the international markets like America, Europe, and Asia where it has already established its headquarters.
Despite their massive growth and influence, IKEA is always bringing forward new ideas and lifestyle concepts to captivate the masses. Just recently, it announced an exciting project to help customers recreate some of the iconic living rooms from their favorite TV Shows.
Whether you like Friends, Stranger Things, or The Simpsons, you can now have the chance to turn your home into a Hollywood set with IKEA’s new “Real Life Series.”
The New Campaign
According to Publicis CCO, Eduardo Marques, it took them months to recreate sets from some of the most iconic TV shows that fans have grown to love such as Friends and Stranger Things. They filtered out the company’s entire catalog with thousands of items to determine the best products to launch IKEA’s real-life series campaign.

Marques leads the Publicis in launching IKEA’s new ad campaign to feature iconic living rooms from Hollywood TV shows.
While the search certainly took some time, Marques was surprised when the team discovered they could really find anything in IKEA. The CCO said they always find three options from IKEA’s products whenever they have an object they want to replace.
The Results
Moving forward to IKEA and Publicis’ end products, the company’s Knislinge sofa now serves as The Simpsons main couch. Meanwhile, you can reminisce the joyful moments from Friends once again with IKEA’s Lack coffee table that looks just like the one from Monica’s living room!

IKEA released detailed information of the products ranging from the plants up to the furniture they use in the campaign.
If you love books, you can now build a magnificent bookshelf of your own using Billy’s bookcases from Stranger Things. IKEA has already created a dedicated online catalog with a compilation of every item they used to recreate these iconic sets.
The customers can browse their website and purchase things they want to use in styling and recreating these iconic rooms.
The Event
IKEA reveals they aim to target the Middle East market with their ad campaign. They will hold a live event to launch their new franchise in the Middle East.

The IKEA UAE reveals they cannot wait to offer this new epic services and experiences to the Middle East market.
Fans are already excited to take a trip down memory lane with these iconic rooms that are sure to evoke a sense of nostalgia for all TV show fanatics.
A Collaborative Effort
IKEA UAE’s managing director Vinod Jayan thanked Publicis and Marques’ team for helping the company create such a special project for their customers. Their collaboration was more than fruitful in terms of boosting the company’s sales and creating a buzz worldwide.
He’s also proud that the project represents IKEA’s vision in bringing everyone together and making ideas come to life.
While IKEA says they have no definite plans to release the “Real Life Series” in the United States and Canada yet, the company assured that they’ll offer the services in North America soon. Once the event in the Middle East becomes a phenomenal hit, they’ll start expanding the series worldwide.
More in Life Style
-
`
Ariana Grande Could Become $10 Million Richer If She Wins This Shocking Lawsuit
Why don’t people ever learn? Illegally using a celebrity’s name, image, or likeness is like booking yourself a first class ticket...
October 28, 2019 -
`
Cat Dad Ed Sheeran Grieves Tragic Death of His Beloved Feline Graham
Losing a pet can often be one of the most traumatic experiences. Pet owners would understand how hard it is to cope with the...
October 28, 2019 -
`
Jennifer Aniston and Brad Pitt’s Former House in Beverly Hills is FINALLY on the Market for This Astonishing Price
If you are looking into buying perhaps your forever home, then you might want to consider celebrity houses, which, of course,...
October 28, 2019 -
`
The Unusual Feature Demi Moore and Kate Middleton’s Royal Ascot Hats Have in Common
The annual Royal Ascot is more than just a sport. The event is a medley of tradition, class, royalty, and fashion where some of the biggest...
October 28, 2019 -
`
Meghan Markle’s Maternity Clothes Cost a Whopping $630,000, So, Who’s Paying?
There’s no doubt that Meghan Markle was already a fashion icon prior to becoming an official member of the royal...
October 28, 2019 -
`
Need Inspiration? Tiffany Haddish Reminisces the Night She Was Homeless and Hungry
Not every one of us gets to come home to a cozy bed after a long day’s work, eat three meals...
October 28, 2019 -
`
The Inspiring Story of How Madonna Went From Practically Nothing to Absolutely Everything
When Madonna first entered the entertainment industry back in the 80s, nobody could’ve predicted that she would end up amassing a...
October 28, 2019 -
`
A Chef is Needed at the Buckingham Palace to Prepare Meals for the Queen, But Here’s the Catch
Meeting members of the royal family in the flesh can be too overwhelming, some may find the experience fulfilling, while others,...
October 28, 2019 -
`
Surprising Celebrity Hookups You Did Not Know About
Hollywood entertainment industry shines with its celebrities that are incredibly desirable. That’s because they’re more attractive in the limelight and are...
October 28, 2019
You must be logged in to post a comment Login