Looking for a New Renovation Project? Ikea is Recreating Rooms from Your Favorite TV Shows
IKEA has been the leading provider of strong, durable, and innovative appliances, furniture, and home products over the years. As its popularity grows, the prestigious Swedish company continues to infiltrate the international markets like America, Europe, and Asia where it has already established its headquarters.
Despite their massive growth and influence, IKEA is always bringing forward new ideas and lifestyle concepts to captivate the masses. Just recently, it announced an exciting project to help customers recreate some of the iconic living rooms from their favorite TV Shows.
Whether you like Friends, Stranger Things, or The Simpsons, you can now have the chance to turn your home into a Hollywood set with IKEA’s new “Real Life Series.”
The New Campaign
According to Publicis CCO, Eduardo Marques, it took them months to recreate sets from some of the most iconic TV shows that fans have grown to love such as Friends and Stranger Things. They filtered out the company’s entire catalog with thousands of items to determine the best products to launch IKEA’s real-life series campaign.
While the search certainly took some time, Marques was surprised when the team discovered they could really find anything in IKEA. The CCO said they always find three options from IKEA’s products whenever they have an object they want to replace.
Moving forward to IKEA and Publicis’ end products, the company’s Knislinge sofa now serves as The Simpsons main couch. Meanwhile, you can reminisce the joyful moments from Friends once again with IKEA’s Lack coffee table that looks just like the one from Monica’s living room!
If you love books, you can now build a magnificent bookshelf of your own using Billy’s bookcases from Stranger Things. IKEA has already created a dedicated online catalog with a compilation of every item they used to recreate these iconic sets.
The customers can browse their website and purchase things they want to use in styling and recreating these iconic rooms.
IKEA reveals they aim to target the Middle East market with their ad campaign. They will hold a live event to launch their new franchise in the Middle East.
Fans are already excited to take a trip down memory lane with these iconic rooms that are sure to evoke a sense of nostalgia for all TV show fanatics.
A Collaborative Effort
IKEA UAE’s managing director Vinod Jayan thanked Publicis and Marques’ team for helping the company create such a special project for their customers. Their collaboration was more than fruitful in terms of boosting the company’s sales and creating a buzz worldwide.
He’s also proud that the project represents IKEA’s vision in bringing everyone together and making ideas come to life.
While IKEA says they have no definite plans to release the “Real Life Series” in the United States and Canada yet, the company assured that they’ll offer the services in North America soon. Once the event in the Middle East becomes a phenomenal hit, they’ll start expanding the series worldwide.
More in Life Style
Jeff Bezos Might be a Multi-Billionaire, But He Refuses to Spend Because of This Surprising Reason
When you think about all that you would want to do if you had a billion dollars, we bet your list...June 25, 2019
Star Wars’ JJ Abrams Offered a $500-Million Production Deal by This Tech Giant
Mission: Impossible, Star Wars, Star Trek. What do all of these films have in common besides the fact they are the best...June 24, 2019
Sophie Turner Has a Reported $6-Million Net Worth: Here’s How She Rakes in the Moolah
HBO’s hit George R.R. Martin-based series “Game of Thrones” will come to a finality, which means fans will be left reeling....June 22, 2019
Private Jets, Bulletproof Panels and Secret Passages: What It Really Takes to Protect These Tech Billionaires
We’ve all heard that great power brings great responsibility, but sometimes it can also bring a serious threat to your life — especially...June 22, 2019
At 22, You Won’t Believe ‘Game of Thrones’ Star Maisie Williams’ Net Worth
“Game of Thrones” has ended and it may have left a sour taste in some fans’ mouths but we can all...June 22, 2019
Here’s Why Monaco’s Luxurious Prison is Most Likely Better than Your House
We bet if we ask you about imagining a prison, your response would most likely describe a dimly-lit structure with no...June 22, 2019
The Mistakes Charlie Sheen Has Made that Made Him Lose All His Millions
All of us love reading success stories whereby a person starts from nothing and, with consistent hard work and a little...June 22, 2019
Wendy Williams Delivers a Shocker By Choosing Not to Blame Husband in Divorce Filing
Although it seemed like everything was going fine in the world of Wendy Williams, a piece of shocking news surfaced just...June 22, 2019
Why Floyd Mayweather Fully Deserves to Show Off His Multi-Million Dollar Private Jet
When you are an extremely wealthy person, the world finds out about you one way or another. However, thanks to the...June 22, 2019